Yi Z

Yi Z is an accomplished marketing professional with extensive experience in performance marketing, B2B strategy, and affiliate management. Currently serving as Head of Performance Marketing at MuchBetter since October 2022, Yi Z focuses on revenue and profit growth. Prior roles include Senior Marketing Manager and Affiliate and VIP Manager at MuchBetter, and Marketing Executive and Affiliate Executive at 138.com, where responsibilities encompassed managing partnerships, developing marketing strategies, and overseeing multi-lingual communication and campaigns. Yi Z holds a BSc (Hons) in Industrial and Product Design from The Manchester Metropolitan University and a Level 6 Award in Digital Optimisations from CIM.