Mufti is an Indian menswear brand based in Mumbai, India. The brand was founded in 1998 by Mr. Kamal Khushlani. Mufti is the largest Indian denim brand and is ranked as the 4th ‘’Most Admired Casualwear Brand’’ in the country. Mufti is marketed and distributed by its parent company ‘’ Credo Brands Marketing Pvt Ltd”.

HISTORY

Mufti was launched in 1998 by first generation entrepreneur Mr. Kamal Khushlani with one driving ambition, to offer an alternative dressing solution that didn’t conform to the ‘uniform’ codes of mainstream fashion.

Derived from Colonial India’s armed forces, “MUFTI’’ is a term used for casual dressing as opposed to wearing a uniform. Keeping the brand’s casual wear in focus, this saw the genesis the first tagline – “Mufti – Anything Else Is Uniform”. With the growth of the brand and market over the years, the tagline was reinvented - “ Mufti- Alternative Clothing”

VISION

The vision and aim of the company "Credo Brands Marketing Pvt Ltd” has always been to build the first global fashion brand with Indian roots.

PRODUCTS

The Label started of as a casual wear brand but now offers an elaborate range of Shirts, T-shirts, Jeans, Trousers, Blazers / Outerwear & Footwear.

PAN INDIA PRESENCE

Mufti currently retails through 281 exclusive brand outlets, 1200 multi-brand outlets, 110 national level chain stores like Shoppers Stop & Central and is available across all major e-commerce portals ( Amazon, Myntra, Flipkart, Jabong, Snapdeal, Voonik, Limeroad, TATA Cliq, PayTM & AJIO ) including its own website https://www.muftijeans.in/.



Apparel & Fashion

E-Commerce

Retail

MUFTI

Kamal Khushlani

Akash Chourasia

Tarun Kumar

Andrew Khushlani

Ruthvikraj Sweety

Yeesha Sharma

Sanjay Kumar Mutha

Devendra Tomar

Salim Pathan

Sumit Varma

Abhay Tiwari

R V Subramaniam

The Leadership Team at Mufti, comprising the Founder, Associate Vice President, and Vice President - Creatives & Design, is responsible for steering the strategic direction and vision of the brand. They focus on enhancing brand growth, product innovation, and market expansion while maintaining the company's core philosophy of offering alternative fashion that breaks away from the conventional uniform-like attire. Their decisions drive Mufti's evolution as a leading Indian menswear label with global ambitions.

Leadership Team

Sales and Retail Operations

Creatives and Design

Leadership Team

About

Team members

Other teams at MUFTI

Sales and Retail Operations

Creatives and Design