Sumaira Manzoor

Having completed her MBA from the University of the Punjab, Miss Sumaira Manzoor joined the Company in 2005 and has since played a pivotal role in the Marketing team. Currently, her responsibilities include monitoring and analyzing market trends, identifying target markets, developing strategies, preparing and managing marketing plans, formulating, directing and coordinating marketing activities and policies to promote products, working with advertising and promotion managers, developing pricing strategies, balancing firm objectives and customer satisfaction.