Fernanda B.

Fernanda B. is an accomplished professional in Ecommerce and Digital Marketing with extensive experience leading initiatives across various sectors. Currently serving as Head of Ecommerce & Digital at Bracell since July 2024, Fernanda has also held roles such as Mentor de negócios at Help Varejo, and Consultora de Ecommerce, Digital e Trade MKT at Universal Soluções Automotivas. With a strong background in sales and marketing, including positions at Sanofi and RB, Fernanda has guided growth and innovation efforts, particularly in the automotive industry. As an active speaker and ambassador for Mulheres no E-commerce, Fernanda exemplifies leadership and commitment to advancing women in the field. Educational credentials include degrees in Business and Marketing from esteemed institutions such as ESPM and Centro Universitário Sant'Anna.