Lúcia Pina is a seasoned professional with extensive experience in commercial and marketplace analysis roles. Currently serving as a Especialista Comercial at Grupo Boticário since December 2021, responsibilities include managing relationships with major franchisees and overseeing the performance of financial products within the group's fintech. Previously, Lúcia held a Senior Marketplace Analyst position at Agrofy, focusing on customer success for corporate clients, and in similar capacity at Magazine Luiza, where onboarding and account management of marketplace sellers were key duties. Lúcia's career also includes roles at IBM and Dafiti Group, highlighting expertise in digital sales and commercial analysis. As an advocate for women in e-commerce, Lúcia participates actively in various professional communities. Educational credentials include degrees in Design of Interiors, Strategic Design and Innovation, and Digital Product Leadership.
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