Erica Patrick

Svp, Director Paid Social Media at MullenLowe Mediahub Global

Erica Patrick has extensive work experience in the digital marketing field. Erica has held several senior-level positions at various companies.

Starting in 2007, Erica worked at Carat as a Senior Search Engine Marketing Associate, where they managed PPC accounts and conducted SEO campaigns. Erica also served as an Associate at Carat during this time.

In 2009, Erica joined iProspect as a Search Marketing Specialist, focusing on search engine marketing.

From 2010 to 2012, Erica worked at Euro RSCG Edge as both an Account Manager and a Search Manager, handling various client accounts.

In 2012, Erica joined Mullen as a Search Marketing Supervisor, further developing their expertise in search marketing.

Since 2013, Erica has been employed at Mediahub Worldwide. Erica has held several roles, including Associate Digital Media Director, Associate Director of Search Marketing and Media Sciences, VP and Director of Paid Social Media, and currently serves as SVP and Director of Paid Social Media. In these positions, Erica has been responsible for driving digital media strategy, providing thought leadership on ad and marketing tech, and overseeing the success and growth of search engine marketing accounts.

Throughout their career, Erica has demonstrated expertise in digital video, display, content, mobile, search engine marketing, and social media planning, buying, and optimization. Erica has also exhibited strong leadership and strategic planning skills, contributing to the growth and success of the teams and clients they have worked with.

Erica Patrick attended Virginia Tech from 2003 to 2007, where they obtained a Bachelor of Arts degree in Communication. In addition to their degree, Erica has also obtained a certification in Google Adwords from Google. No specific information is available about the month or year they obtained this certification.

Links

Timeline

  • Svp, Director Paid Social Media

    March, 2021 - present

  • VP Director Of Paid Social Media

    October, 2018

  • VP Associate Media Director Media Sciences

    May, 2016

  • Associate Director Of Search Marketing And Media Sciences Associate Digital Media Director

    August, 2013