Jyotsna Paintal

Associate Director, Campaign Insights at MullenLowe Mediahub Global

Jyotsna Paintal has a diverse work experience spanning multiple industries. Jyotsna currently holds the position of Associate Director, Campaign Insights at Mediahub Worldwide, a role they assumed in March 2022. Prior to this, they worked as a Manager, Campaign Insights at the same company from October 2019 to February 2022.

Before joining Mediahub Worldwide, Jyotsna gained experience in marketing sciences at OMD Worldwide. Jyotsna worked there as a Supervisor, Marketing Sciences from August 2017 to September 2019. In this role, they managed the measurement and reporting of 25 Direct Response Digital Media campaigns quarterly and successfully led a team of four analysts. Jyotsna also worked on various accounts such as Levis and Wells Fargo, handling desktop, mobile, and cross-device data.

In 2016, Jyotsna served as a Senior Analyst, Analytics at Canvas Worldwide. Their responsibilities included creating performance reports for digital ad campaigns and providing insights for Genesis Motor America. Jyotsna also generated adhoc reports for internal customers and identified areas for optimization.

Prior to that, Jyotsna worked as a Business and Client Insights Analyst at TechSoup Global from June 2013 to May 2014. Here, they automated internal vendor partner reports, created a new site on Sharepoint 2013 to display survey results, and developed an infographic on key performance indicators (KPIs) for TechSoup.

Jyotsna's earlier experience includes working as a Data Mapping Analyst at Trulia in 2012, where they played a vital role in developing data mapping and ETL systems. Jyotsna also worked as a Release Engineer (Database Analyst) at AlphaDetail in 2011, a Research Analyst at The Nielsen Company in 2010, and a Household Interviewer at the National Children's Study, University of California Irvine in 2009. Additionally, Jyotsna held a Data Analyst position at For OC Kids Neurodevelopment Center in 2009.

Jyotsna initiated their professional journey as a Recruitment Services Intern at the University of California, Riverside in 2007.

Overall, Jyotsna Paintal has gained extensive experience in campaign insights, marketing sciences, analytics, data management, and research across various industries.

Jyotsna Paintal has a diverse educational background spanning over several years. Their education history includes the following:

From 1984 to 1997, Jyotsna attended Modern School Barakhamba Road, where they completed their secondary education. The specific degree obtained during this time is not provided.

In 1997, Jyotsna enrolled at Delhi University and pursued a Bachelor of Arts (Hons) degree in Psychology. Jyotsna completed their undergraduate studies in 2000.

Continuing their education at Delhi University, Jyotsna went on to pursue a Master's degree in Psychology. Jyotsna completed their Master of Arts degree in 2002.

In 2006, Jyotsna attended California State University-San Bernardino, where they pursued a Master of Science degree in Industrial-Organizational Psychology. Jyotsna completed this program in 2008.

In 2010, Jyotsna returned to the International Technological University (ITU) to pursue a Master of Business Administration (MBA) degree with a focus on Management. Jyotsna completed their MBA in 2012.

Jyotsna's educational journey took their back to ITU in 2014, where they pursued another Master of Science degree, this time in Engineering/Industrial Management. Jyotsna finished this program in 2016.

Overall, Jyotsna Paintal has a strong background in psychology, having obtained two master's degrees in the field. Jyotsna also holds an MBA degree with a focus on management, as well as a master's degree in engineering/industrial management.

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