MA

Monica A.

Associate Director, Paid Social at MullenLowe Mediahub Global

Monica A. has a diverse range of work experience in the field of social media marketing. Monica currently holds the position of Associate Director, Paid Social at Mediahub Worldwide since March 2022. Prior to this, Monica worked at WarnerMedia as a Performance Social Media Acquisition Manager from April 2021 to March 2022. During their time at WarnerMedia, they successfully launched HBO Max in LATAM across all social platforms and achieved exceptional user acquisition results. Monica was responsible for developing the paid social strategy, including campaign structure, audience targeting, and creative strategy. Monica'sefforts played a significant role in driving subscriber growth, with social channels contributing to over 53% of total subscriptions generated in 2021. Before joining WarnerMedia, Monica worked at Omnicom Media Group as a Performance Manager, Social Media from July 2018 to April 2021. Monica also served as a Social Media Manager at BCV from May 2017 to June 2018 and as an Account Executive, Social Media at Cheryl Andrews Marketing Communications from August 2015 to May 2017.

Monica A. attended Florida International University, although the specific start and end dates are not provided. However, the details regarding the degree name and field of study are not available. In terms of additional certifications, Monica A. obtained the Facebook Certified Media Buying Professional certification from Facebook in December 2020. Monica also holds certifications from The Trade Desk's Edge Academy, specifically the Marketing Foundations certification. While the obtained month and year for this certification are not mentioned, Monica A. is also a Facebook Certified Planning Professional, although the specific month and year of attainment are unknown.

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Timeline

  • Associate Director, Paid Social

    March, 2022 - present