Mulmul
Niharika Kumawat is a skilled performance marketing manager with extensive experience in digital marketing across various companies. Currently serving as a performance marketing manager at Mulmul since December 2023, Niharika has also held similar positions at Rhysley Pvt Ltd. from July 2023 to January 2024 and at Blackcoffee.media during June to August 2023. Previous roles include positions at Digital Impressions and Zen Webnet, where Niharika evolved from a digital marketing executive to a performance marketing manager. Niharika holds a Bachelor's degree in Commerce from Delhi University and a Master's degree in Business/Commerce from Indira Gandhi National Open University, along with a diploma in Retail Management from NSQF.
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Mulmul
Mulmul is a family-owned, homegrown Indian label, born out of a passion to do things with love and do things that make one happy because let's accept it - happiness is contagious! Over a span of 4 years, Mulmul has tried to make ethnic wear mainstream and made it to the hearts of so many of you. We design timeless styles for you but never forget to add our own touch to them. Our story is simple - we wanted to spread happiness, one outfit at a time. We wanted to give Indian ethnic wear the center stage in everyone's daily life and not just restrict it to occasions. We started designing our garments with one main focus - quality. For us, building Mulmul means a lot of things. It sure starts with that of the fabric but goes way beyond. - The happiness we’re able to add to the life of our karigars, workers & tailors - The happiness with which our team wakes up each day - The happiness our craftsmanship adds to each style - The happiness our styles add to your wardrobe We are born & raised in India but loved by the world.