Jessica Figueroa

Jessica Figueroa has a diverse work experience in digital advertising and marketing. Jessica started their career as a Community Manager at Importadora y Exportadora "Los Nenes" S.A. de C.V., where they developed and executed social media campaigns, created content, and organized events to increase brand visibility. Jessica then worked as a Digital Ad Trafficker at Mansueto Venture, where they delivered and trafficked digital advertising campaigns and provided client support. Jessica then joined SEBPO as a Service Team Lead, where they managed an AdOps team, oversaw campaign execution, and monitored team performance. Jessica also worked as a Trade Marketing Specialist at SEBPO, where they managed media campaigns and collaborated with planning and account management teams. Currently, they are a Senior Digital Advertising Analyst at Multimoney El Salvador, responsible for managing and optimizing digital advertising campaigns, developing advertising strategies, and generating leads through various platforms.

Jessica Figueroa has a diverse education history. Jessica obtained a Licenciatura in Mercadeo from Universidad Centroamericana 'José Simeón Cañas' in the period from 2010 to 2014. In 2019, they completed a Diploma in Digital Advertising Specialist from Apply Consultants, specializing in Digital Marketing. Furthermore, they pursued a Diploma in Graphic Design and Animation from Escuela de Diseño Gráfico y Animación – Computación Integral, attending from 2017 to 2018. In 2008 to 2009, they completed their Bachillerato General from Colegio Santa Inés.

Continuing their education, Jessica attended ESI School of Management in 2021 for a short period to study Traffic Management within the field of Marketing. In 2023, they plan to enroll in Escuela de Comunicación Mónica Herrera to pursue a program titled "The Future of Marketing: Metaverse, Innovation, and Intelligence," focusing on Marketing.

In addition to their formal education, Jessica has obtained numerous certifications to enhance their skills and knowledge. These certifications include Inbound Marketing from HubSpot Academy, Productividad Personal from Google Actívate, MediaMath Academy's Programmatic Certification, The Fundamentals of Digital Marketing from Google Digital Academy (Skillshop), Coaching Skills for Leaders and Managers from LinkedIn Learning 2, Drive Advertising Revenue with Google Ad Manager from Google, and multiple certifications from HubSpot Academy and MediaMath related to their respective software platforms.