Nacho Escudero Muñoz

Nacho Escudero Muñoz is an experienced professional in international business expansion and strategic growth, currently serving as the Director of Strategic Growth & International Expansion for Multiópticas since December 2024. Previously, Nacho has held roles such as Executive Advisor at Expansoo, Expansion & Franchise Business Director at Scotta 1985, and Expansion & Franchise Business Manager for the Americas at Equivalenza, where valuable skills in market entry, franchise partnerships, and growth strategy development were honed. Nacho's career began with a District Manager position at Calzedonia Group and an internship at Deloitte, complemented by academic credentials including a Licenciatura in Market Research and Techniques from Universitat de Barcelona and a Diplomatura in Business from Universitat Rovira i Virgili.