Alfredo Calle is a Senior UX Designer at BCP, focusing on digital sales for SMEs within the bank's business tribe, where responsibilities include understanding banking processes to design digital products that meet client and business needs. Additionally, Alfredo serves as a professor of User Experience Design and Digital Design at ISIL, teaching essential theoretical and practical principles. Previous roles include freelance design work for Tottus, Senior UX/UI Designer at Telefónica, where design and supervision of customer training platforms were key, and Head of Design at Media Interactive Perú, coordinating design teams and managing client projects. Academic qualifications include a degree in Advertising Direction and Design from Toulouse Lautrec, along with multiple certifications in UX design and related fields.
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