María Teresa Salamanca

María Teresa Salamanca is a seasoned marketing professional with extensive experience in brand repositioning and strategic marketing across various sectors. Currently serving as a Marketing Manager at Tiendas Corona since December 2017, María Teresa has successfully led initiatives that strengthened the brand’s identity and purpose, resulting in significant achievements such as the brand ranking third in the Chile 3D study by Adimark in 2020. Additionally, María Teresa holds advisory and teaching positions at several institutions, including Universidad del Desarrollo and Pontificia Universidad Católica de Chile. Furthermore, previous roles at companies such as Fashion's Park S.A. and Cencosud S.A. demonstrate a consistent track record of reengineering brands and enhancing market presence. Educational credentials include a recent program in Digital Business Strategy from Columbia Business School and a degree in Communications from Universidad de Las Américas.