Alexandra Mesyatseva

Alexandra Mesyatseva is an accomplished professional with extensive experience in licensing and brand management. As Licensing Director at Mundfish since April 2023, Alexandra leads strategic initiatives in licensing. Previously, as Country Manager for Hasbro Consumer Products from May 2014 to July 2021, Alexandra successfully built franchise brands across various product categories, managing over 100 partners and securing market positions for key collections. Experienced as Senior Licensing Manager for the Sochi 2014 Organizing Committee, Alexandra facilitated business consulting and communications with the International Olympic Committee while managing significant budgets and licensing operations. Earlier roles include positions at the European Licensing Company and Moscow Pivovarennaya Kompaniya, contributing to franchise management and new product development, respectively. Alexandra holds a Master's degree in Marketing from Moscow University of the Humanities and is an alumna of the International Visitor Leadership Program focused on sport marketing.