Gert-Jan Lagas

Gert-Jan Lagas has a diverse work experience spanning various roles and companies. Gert-Jan is currently the Area Vice President EMEA at Mural, where they lead the EMEA Sales organization and focuses on expanding the current book of business. Prior to this, they worked at Okta as the Country Manager Benelux, where they led the hyper growth journey in Benelux by building and developing teams and strengthening strategic partnerships. Before that, Gert-Jan held the position of Country Director at Okta, where they established and grew the business in the NL market.

Earlier in their career, Gert-Jan worked at Salesforce as the Regional Vice President of Sales - Marketing Cloud and as the Regional Vice President Data & Identity + Datorama Benelux & Nordics. Gert-Jan was responsible for leading sales of the Data Solutions of Marketing Cloud across Benelux & Nordics and focused on the Marketing Tech Solutions of Salesforce Portfolio.

Gert-Jan also gained valuable experience at Google, where they held various roles including Head of Google Marketing Platform Google NL, Head of Google Analytics 360 Suite Benelux & Nordics, Regional Manager Google Analytics 360 Suite for Benelux & Nordics, Sr. Industry Manager Omni-Channel Retail, Industry Manager Omni-Channel, and Acting Industry Head Omni-Channel. In these positions, they were responsible for managing sales teams, driving business growth, and consulting on Google's products and solutions for large advertisers.

Before joining Google, Gert-Jan worked at Greetz as an Online Marketing Manager and an Online Campaign Manager, where they managed a team of online marketers and was responsible for growing the revenue for the Gifts business. Gert-Jan also worked at The Walt Disney Company as an Online Marketing Coordinator and at Telescreen B.V. as a Trainee.

In summary, Gert-Jan Lagas has a strong background in sales, marketing, and business development, with a focus on the technology and digital marketing industry. Gert-Jan has a proven track record of driving growth and success in their roles.

Gert-Jan Lagas has a diverse education history. In 2020, they completed the Leadership Communication with Impact Programme at INSEAD through Executive Education. Prior to that, from 2014 to 2016, they pursued a Master's Degree in Business Administration and Management, with a specialization in General Management, at the Rotterdam School of Management, Erasmus University. In 2016, Gert-Jan Lagas attended the Language Institute Regina Coeli, where they engaged in English Language and Literature studies.

In 2007, Gert-Jan Lagas obtained the NIMA B degree in Marketing from NIMA B. Gert-Jan earlier pursued a Bachelor's degree in Marketing at the Haarlem Business School from 2002 to 2006. Additionally, they studied Marketing at the University of Gävle in 2004-2005 and Language at the University of Cambridge in 2005-2006.

Gert-Jan'seducation path also includes a foundation year at Hogeschool Leiden in 1999-2001, specializing in Leiden University of Applied Sciences for Nursing.

Furthermore, Gert-Jan Lagas has received additional certifications. In December 2020, they completed the INSEAD - Leadership Communication with Impact program. Gert-Jan also obtained certifications such as TrainingPeaks Advanced Essentials and TrainingPeaks Essentials from TrainingPeaks in May 2023. Additionally, they received the Filling the Funnel certification from JB Sales in September 2021.

Currently, Gert-Jan Lagas is enrolled in the Elevate - Internal Management Course Salesforce, starting in 2021.