Pamela Kratt

Pamela Kratt, SVP, Assistant GM, is responsible for all aspects of design, project execution, and analysis for both qualitative and quantitative studies. Pamela has more than 15 years of market research experience, with specialties in trade-off modeling, segmentation, brand equity, and new product development. She has successfully led numerous domestic and international projects spanning a wide variety of industries, including technology, CPG, retail, financial services, and publishing. She received a BA in Sociology from Loyola Marymount University.