Ricardo Jose Arango Chasi

Ricardo Jose Arango Chasi is an accomplished professional in customer experience and design, currently serving as Head of CX and Product at MUSCLE since December 2023. Previously, Ricardo worked as a Service Design GBC Analyst at Aldi UK and founded RJACH, a consultancy focused on integrating customer experience into brand strategies. With a diverse background that includes roles as Experience Director and Architect at < elastica >, consulting for the pet supply startup Tobi, and contributing to various design projects in companies like Jotabequ Grey and Renueva Costa Rica, Ricardo demonstrates a strong commitment to enhancing user experience through innovative design. An educator as well, Ricardo taught Interaction and Service Design at Universidad Veritas. Academic credentials include a Master’s in Service Design from the University of the Arts London and a Licentiate degree in Architecture from Universidad LCI Veritas.