Laura Herrera

Laura Herrera is a seasoned marketing executive with extensive experience in the museum and hospitality sectors. Currently serving as the Chief Marketing & Revenue Officer at the Museum of Science and Industry in Chicago since January 2024, Laura previously held the position of Chief Marketing, Communications, and Content Officer at the Museum of Contemporary Art Chicago, where strong engagement with art and community was prioritized. Laura's background includes leadership roles such as Director of Marketing & Communications at the Chicago History Museum, where strategic integrated communications and audience connections were emphasized. With experience at The Gettys Group as Digital Marketing and Brand Manager and as a Media Planner at NSA Media, Laura has a proven track record in driving marketing success and enhancing brand visibility. Educational qualifications include a Master of Fine Arts in Design Methods from the Institute of Design and a Bachelor of Arts in Marketing Communications from Columbia College Chicago.