Rita Kirwan

Rita Kirwan currently serves as the Marketing Director Retail at Musgrave since July 2025. Previously, Rita held the position of Marketing and Communications Director at Flogas Ireland from April 2024 to July 2025. From January 2015 to April 2024, Rita was the Marketing Director at Aldi Ireland, where leadership encompassed a €2 billion business, 160 stores, and a team of 15, achieving a 50% increase in market share. Rita also contributed to O2 Ireland as Head of Brand Communications & Sponsorship from September 2012 to January 2015, playing a pivotal role in its €780 million sale to 3Mobile. Earlier experience includes serving as Marketing Director at Tayto Snacks, Regional Manager North America for Jameson at Irish Distillers, and Brand Manager at Pernod Ricard. Rita holds a BESS degree in Economics from Trinity College Dublin.