Shelley Liu

Shelley Liu is an experienced professional in the music industry with a strong background in artist management, booking, and event coordination. Currently serving as a Touring & Booking Agent at Mushroom Group since February 2022, Liu has also been the Artist Manager at Foreign Echo since January 2019, overseeing artists from Australia and New Zealand. As a Co-Director at Valve Sounds since August 2015, Liu contributes to a record label focused on emerging genres such as Hip Hop, Soul, RnB, and Electronic music, while also organizing popular live music events in Melbourne. Previous experience includes working as a Booking Agent at Vita Music Group from February 2017 to July 2021 and as a Marketing and Event Coordinator at Streetparty from August 2012 to July 2016, where Liu played a key role in promoting significant club nights and nationwide events. Liu holds a Bachelor of Arts degree in Media Communications and Criminology from the University of Melbourne, completed between 2012 and 2014, and attended Ivanhoe Grammar School from 1998 to 2011.