Gary Keffer

Gary Keffer currently serves as Vice President of Strategic Marketing at Universal Music Group Nashville, a position held since July 2023. Previously, Keffer was Director of Strategic Marketing at Universal Music Group from May 2016 to August 2023, where responsibilities included managing strategic brand partnerships for album launches and events, contributing significantly to the company’s market presence in the country music genre. Prior experience includes roles in marketing and media partnerships at Remington Arms Company, where accomplishments included the establishment of a digital catalog strategy and co-creation of a TV program nominated for multiple awards. Additional experience spans various marketing roles at companies such as The Education Center, Market America, and AIG United Guaranty, along with early positions in journalism and consumer relations. Keffer holds an MBA from the Bryan School of Business and Economics at UNCG and a BA in English from Old Dominion University.