Musician's Friend
Alfonso D. is a seasoned professional with a diverse background in merchandising, database management, and editorial roles. Currently serving as a Merchandising Analyst at Musician's Friend since November 2020, Alfonso D. manages promotional operations and analyzes merchandising performance. Previous experience includes positions as an Associate Buyer at Walmart eCommerce, where vendor management and business optimization were key responsibilities, and as a Database and IT Assistant at Gold Medal Wine Club, where technical solutions and web content were developed. Additional roles encompass warehouse management, administrative assistance in publishing, tutoring in English at UC Santa Barbara, and editorial internships at ABC-CLIO and OC Weekly. Alfonso D. holds a Bachelor’s Degree in English Language and Literature from UC Santa Barbara.
Musician's Friend
At Musician's Friend, we know the importance of getting gear that's the best fit for you. Whether you're on the couch or on the road, we understand that your set-up should be uniquely yours. Our goal is to help you find exactly what you want by providing a custom-tailored shopping experience that reflects your musical journey and interests, resources to help you choose the perfect gear and a helpful community that's always there to answer any questions you have. A Brief History Musician's Friend was founded in 1983 by Rob and DeAnna Eastman. Newly married, the Eastmans financed the start up with a $5000 loan from Rob's parents and ran the business out of their suburban California garage. Our first catalog was just a simple two-color flyer offering discounted guitar strings and a handful of other accessories. With a combination of hard work and intimate knowledge of the music business, things quickly changed. We were among the earliest catalog marketers of music gear and the first to focus on rock-band gear, so we experienced amazingly rapid growth. Today, we offer the most comprehensive selection of products in the music business. We provide unparalleled service from our distribution center in Kansas City, a 300+ person call center in Salt Lake City and our musician-friendly web site. We’ve come a long way from our dairy barn. Today we have multiple locations around the U.S. to provide quick delivery and excellent customer service. Our corporate headquarters is based in sunny Westlake Village, CA. Our two support centers reside in Salt Lake City, Utah, and Indianapolis, Ind. Finally, our 700,000 ft distribution center is in Kansas City, MO.