Soyon Yu

SoYon Yu is an experienced design professional currently serving as the BX Design Team Lead at MUSINSA since October 2022, where the focus is on developing a cohesive design strategy for the musinsa standard, a leading SPA brand in South Korea. Prior to this, SoYon worked as a Senior BX Designer at 카카오스타일, leading the brand identity renewal for the women's fashion platform ZIGZAG. Experience also includes roles at Anheuser-Busch InBev as the BX Design Cell-Lead, overseeing design strategies for various beer brands, and as a Brand Designer for Mama shelter togo and SPC BR Korea, contributing to the branding of Dunkin’ Donuts and Baskin Robbins. SoYon co-founded SNCC, where branding and graphic design services were offered, and collaborated on branding for the Incheon 2014 Asian Games. Earlier work includes corporate identity design at DESIGN PARK.