Mustad Hoofcare Group
Masoud Banbersta currently serves as the Acting Head of EQUINET at Mustad Hoofcare Group, overseeing the SaaS platform's product, marketing, operations, and budget while fulfilling roles as CPO and COO. Notable achievements include leading the app's successful relaunch in the APAC region and the U.S. market, significantly increasing daily active users. Prior experience includes positions at Vereniging Eigen Huis, where Masoud led digital teams and oversaw substantial website traffic, and various roles in marketing automation and education. Masoud holds multiple degrees in marketing and communication from prominent institutions such as Vrije Universiteit Amsterdam and The London School of Economics. Additionally, Masoud contributes to Forward·Inc as an Advisory Board Member and has extensive experience in digital marketing and product management.
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Mustad Hoofcare Group
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The Mustad Hoofcare Group is the world’s largest manufacturer and seller of hoofcare products, serving farriers, horse owners and veterinarians worldwide, since 1832. We started producing horseshoe nails back in 1898. Today, we are the leading horseshoe nail producer worldwide. We serve farriers and horse owners worldwide with a complete line of hoofcare products designed to perform: our revolutionary Equi-Librium horseshoe helped Ingrid Klimke winning an Olympic gold medal in 2008 and since its launch has set new standards in the industry, positioning the Mustad brand as the globally renowned, most innovative supplier of hoofcare products.