Mustad Hoofcare Group
Rody Smits is currently the Sales Manager EMEA at Mustad Hoofcare Group and the Co-Founder of BSM Solutions. With a Bachelor of Business Administration from The Hague University of Applied Sciences, Rody has a wealth of experience in key account management and AI-related roles at various companies including Upfield, Vandemoortele, and Barilla Group. Prior to their current roles, Rody also worked at Storck and Reckitt Benckiser in key account management positions.
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Mustad Hoofcare Group
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The Mustad Hoofcare Group is the world’s largest manufacturer and seller of hoofcare products, serving farriers, horse owners and veterinarians worldwide, since 1832. We started producing horseshoe nails back in 1898. Today, we are the leading horseshoe nail producer worldwide. We serve farriers and horse owners worldwide with a complete line of hoofcare products designed to perform: our revolutionary Equi-Librium horseshoe helped Ingrid Klimke winning an Olympic gold medal in 2008 and since its launch has set new standards in the industry, positioning the Mustad brand as the globally renowned, most innovative supplier of hoofcare products.