Rody Smits

Rody Smits is currently the Sales Manager EMEA at Mustad Hoofcare Group and the Co-Founder of BSM Solutions. With a Bachelor of Business Administration from The Hague University of Applied Sciences, Rody has a wealth of experience in key account management and AI-related roles at various companies including Upfield, Vandemoortele, and Barilla Group. Prior to their current roles, Rody also worked at Storck and Reckitt Benckiser in key account management positions.