Anu Hujala

Anu (Annamaija) Hujala is an accomplished management professional with extensive experience in the retail and FMCG industries. Currently serving as the Head of Pureplay and a member of the Group Management team at Musti Group since April 2022, Anu manages and develops the online pet products business across Finland, Sweden, and Norway. Prior to this role, Anu was the Managing Director at Peten Koiratarvike Oy from August 2012 to April 2022, leading Finland's foremost online store for pet products and overseeing significant brand growth. Anu's earlier career includes positions as a Marketing Manager and Product Manager in leading companies such as Schwarzkopf Professional and Henkel Norden, with a strong track record in brand management and data-driven marketing strategies. Anu holds a Master of Arts degree from the University of Jyväskylä.