Veera Soini

Veera Soini is an experienced professional in reporting and analytics, currently serving as the Reporting & Analytics Manager at Musti Group since January 2019, where responsibilities include bridging business needs with technical specifications for high-quality analytics and reporting. Previously held the position of Reporting Analyst at Musti Group, contributing to its status as the leading pet retail company in the Nordic region. Additional expertise includes serving as a Marketing Segmentation and Data Management Specialist at Alma Talent, a Research Intern at Aalto University, and leadership roles in student organizations. Educational qualifications include a Master's Degree in Strategy, Management, and International Business from Aalto University, complemented by studies in analytics, information technology, and a Bachelor's Degree in Marketing, alongside an exchange semester at Singapore Management University.