Maximilian Friedrichs

Maximilian Friedrichs has extensive work experience in the field of strategy and brand strategy. Maximilian worked at Mutabor from October 2018 to May 2022, starting as a Strategist and progressing to the role of Senior Strategist. Currently, they hold the position of Strategy Director at Mutabor. Prior to that, they worked at MetaDesign for over five years as a Brand Strategy specialist, from April 2013 to September 2018.

Maximilian Friedrichs has a background in business administration and service marketing, with a focus on Dienstleistungsmarketing. Maximilian attended the Baden-Wuerttemberg Cooperative State University (DHBW) but the specific start and end years are not provided. Additionally, they completed their education at the Walter-Eucken-Berufskolleg Düsseldorf, where they obtained a degree in Kaufmann für Marketingkommunikation.

In terms of additional certifications, Maximilian Friedrichs has obtained two branding-related certifications. In November 2021, they completed the "Branding Now (for senior level)" course offered by Future London Academy. This course covered brand strategy, brand story, visual identity, and implementation to leadership and teamwork. In June 2021, they also completed branding masterclasses at the same institution. These masterclasses focused on brand purpose and strategy, brand story, copywriting, typography, motion, digital branding, and client relationships.