Bo Højgaard Hansen

Bo Hu is an accomplished professional with extensive experience in marketing, analytics, and business management. Currently serving as General Manager for Direct to Consumer at Bestow Life Insurance, Bo Hu previously held key roles such as Vice President of Growth & Analytics at Oportun, where notable achievements included a 30% revenue increase and a 50% cost reduction in digital marketing. Additional experience includes leadership positions at Affirm, Inc. and Credit Karma, focusing on marketing strategy and performance. Earlier career contributions at Capital One covered a range of analytical roles, enhancing product profitability and customer engagement. Bo Hu holds a Bachelor of Science degree in Chemical Engineering from Cornell University.