Shivani Gera is an accomplished marketing professional with extensive experience in product marketing and digital media strategies. Currently serving as Assistant Manager in both the Product Marketing and Growth Team at MX Player since July 2022, Shivani has previously held key roles including Manager of Digital at Havas Media Group, and Manager of Business Strategy at Merkle Sokrati. At PivotRoots, Shivani contributed as Assistant Manager in Media Planning, focusing on campaigns for Amazon Prime Video and participating in notable media innovations. Shivani's career began with internships at Kinetic Worldwide and Madison Media, gaining valuable insights into out-of-home and multi-platform media planning. Educationally, Shivani holds an MBA in Communication and Media Studies from Symbiosis Institute of Media and Communication and a BBA from The IIS University.