Marie Varotto's work experience includes a role as HEAD of SEA at My American Shop, where they internalized performance marketing and managed SEA management, tracking management, and optimization using Google Tag Manager and Google Analytics. Before that, they worked as a SEA Executive at Newpharma, specializing in PPC campaigns on Google and Bing Ads, data analysis, and sharing, and search management projects. Marie also has experience as a Communications and Events Assistant at Altran, where they were responsible for external content creation, digital communication management, internal communication campaigns, and copywriting.
Marie Varotto began their education in 2011 at the EF Executive Language Institute, where they obtained a language certification. In 2012, they attended UMONS and received a Bachelor's degree in Translation and Interpretation. During the same year, Marie also attended the EF Executive Language Institute for a short period. In 2014, they continued their studies at the University of Portsmouth, focusing on Applied Languages as part of an Erasmus program. Marie then returned to UMONS and completed their Master's degree in Multilingual Business Communication from 2015 to 2018. Meanwhile, in 2016, they studied Dutch at CLL (Centres de Langues), Louvain-la-Neuve for a brief period.
Marie also pursued various certifications related to digital communications. In 2017, they attended VisiYou and obtained certificates in Search Engine Optimization (SEO) / Advertising (SEA) and Facebook Ads. In 2018, Marie earned a Certificate in Digital Communications from Université catholique de Louvain. Additionally, they obtained certifications in Bing Ads, Google Ads, and Google Analytics from Microsoft and Google between 2018 and 2019.
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