My Expert Midwife
Craig Anderton serves as the Senior Commercial Manager at My Expert Midwife since September 2024, following a position as the UK & International Key Account Manager at Albert Roger Group from May 2023 to August 2024, where responsibility included major accounts such as Boots, Superdrug, and Tesco. Prior to these roles, Craig held significant positions including Director of Retail Sales at Tower Health, Head of Retail Sales & National Accounts at MEDI-DIRECT INTERNATIONAL LIMITED, and National Account Manager at SodaStream International, demonstrating extensive experience in retail and account management across various sectors. Additional roles include National Account Manager at KOBAYASHI HEALTHCARE EUROPE LIMITED and Sales Manager at Anglian Pharma Sales & Marketing, contributing to a robust background in sales management within the healthcare and consumer goods industries. Craig's educational background includes studies at Wigan & Leigh College and Smithills High School.
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My Expert Midwife
My Expert Midwife helps to tackle the physical and emotional side effects of pregnancy, birth, and recovery, your new parent's journey, and helping you expertly care for a newborn. Their products are made by carefully blending safe and proven premium ingredients, including a wide range of natural botanicals, these products can soothe and calmsoreness, as well as relieve many symptoms and physical side effects commonly experienced in pregnancy and after a baby is born. They provide a 360 approach to solving a problem, for every product with their free guides, checklists, blogs to their popular e-books and webinars.