Zhenggang Z.

Zhenggang Z. has a wealth of work experience, beginning in 2011 with the HSBC Work Experience Program. In 2015, they held a Digital Marketing Intern role at Shoptivity, where they managed content publishing and community engagement to reach MAU growth objectives, as well as increased the retention rate by 10%. That same year, they were a Summer Marketing Analyst at Citi, utilizing consultative selling methods and developing strategies to target the mass affluent market. Since 2017, Zhenggang has been the Digital Marketing Manager at My Job Tank, Inc., leading a team of 4 high-performing marketers and managing a book of business for 20 SME clients. Zhenggang is responsible for the planning, execution, and reporting for paid and organic campaigns across customer-facing digital marketing channels, yielding an average ROI improvement of 37% YoY. Additionally, Zhenggang writes, edits, and curates meaningful and engaging content that triggers the target audience’s desire to consume and share.

Zhenggang Z. has an education history that includes a Master of Science in Business Analytics from NYU Stern School of Business from 2022 to 2023 and a Bachelor of Science in Marketing from Fordham Gabelli School of Business from 2013 to 2016. Additionally, they have obtained various certifications from institutions such as NYU Stern School of Business, The Johns Hopkins University, Duke University, IBM, and Google Analytics for Business.