Paula Rodríguez Pinzón

Paula Rodríguez Pinzón currently serves as a Marketing Communication Assistant at My Lubie, where responsibilities include managing 360° marketing campaigns, optimizing the company website, analyzing key performance indicators, and overseeing advertising and influencer campaigns across multiple platforms, contributing significantly to e-commerce revenue. Previous experience includes consulting roles at Universidad Externado de Colombia, focusing on website and social media strategies, as well as sustainability initiatives, and a commercial assistant position at Fumhigiene S.A.S, which involved sales and brand management. Paula is pursuing a Master of Science in Marketing at NEOMA Business School and a Master's in Digital Marketing & E-commerce at INSEEC Grande Ecole, alongside a Bachelor's degree in Business Administration from Universidad Externado de Colombia.