Karen Edwards

The Executive Director of RT3 (the Roofing Technology Thinktank), is an acting Advisor. Edwards has been a marketing professional for more than 25 years and has focused the past 15 years on marketing for the technology and construction industries. She led the contractor marketing program during her tenure at Carlisle SynTec and oversaw the marketing behind the company’s secondary brands including Versico, EcoStar, Insulfoam, Carlisle Coatings and Waterproofing, and Carlisle Residential before moving on to lead marketing efforts at EagleView Technologies. As president and owner of Casimir Group, Edwards provides strategic marketing consulting for roofing manufacturers and contractors, she is also the editor for RoofersCoffeeShop.com and leads Marcomm activities for the Property Drone Consortium.