Alexander Lans

Alexander Lans serves as Vice President of Amazon & Marketplaces at Freebird since September 2025, leading efforts to enhance growth across Amazon and other marketplace channels, achieving notable success in the Men's Grooming category. Previously, as an Independent Consultant, Alexander provided strategic advisory support to CPG and eCommerce brands, focusing on operational strategy and marketplace growth. At Wuffes, significant contributions as SVP and VP of Marketplaces led to a remarkable 400% revenue and subscriber increase in 2024. As Chief Operating Officer of League of Ecom, Alexander established scalable infrastructure and directed operations to support profitable growth. Alexander also founded One Stop Equine Shop, growing it from $28K to over $25M in revenue. Educational background includes an MPhil from the University of Oxford and a BA from The College of Wooster.