MyHappy.Horse is an equine nutrition app built on 25+ years of scientific expertise, designed to help horse owners make clear, confident feeding decisions for their horses.

Founded by Dr. Nerida McGilchrist — PhD equine nutritionist and creator of the industry-trusted FeedXL software — MyHappy.Horse combines rigorous nutrition science with intelligent technology to deliver personalised feeding plans for individual horses and ponies. The result is a highly engaged community of passionate horse owners who trust the app, use it regularly, and act on what it tells them.

Who uses MyHappy.Horse?
Our members are predominantly women who are deeply invested in their horses’ health and wellbeing. They come to the app actively seeking clarity on what to feed... and they stay because it works. This is not a passive audience. These are horse owners at the exact moment of decision.

Partnering with MyHappy.Horse
We offer two distinct partnership pathways for businesses wanting to reach this audience.

Happy Select - for feed and supplement manufacturers
Happy Select gives selected products enhanced visibility inside the app at the point of diet creation. When a horse owner is building a feeding plan, your product is right there, clearly presented within a science-based, trusted environment. Sponsorship never overrides our nutrition logic. Transparency and integrity are non-negotiable.

In-App Advertising - for equine businesses
For companies offering complementary equine products and services, e.g. forage testing, slow feeding solutions, online equine health services and more, in-app advertising connects your brand with a motivated, highly relevant audience inside a trusted platform.

Our mission goes beyond the app
A portion of all MyHappy.Horse revenue is donated to equine welfare organisations, beginning with Egypt Equine Aid. When you partner with us, you’re part of something bigger.

We’d love to explore what’s possible together.
📩 hello@myhappy.horse

MyHappy.Horse

Org chart

Teams

Offices

MyHappy.Horse

Org chart

Teams

Offices

Related companies