Hillary Ynna Laqui

Hillary Ynna Laqui currently serves as the Growth Marketing Analytics Head at GCash, a position held since September 2023, after previously holding the role of Marketing Analytics Manager. Prior experience includes working as the Insights and Analytics Associate Manager for General Trade at Coca-Cola Beverages Philippines, where analyses leveraging big data were spearheaded, and as the Strategic Project Lead for Performance Marketing at Shopee, overseeing a team focused on paid ads and business development strategies. Earlier experience includes a role as Senior Pricing Analyst at Petron Corporation, where pricing strategies were developed to enhance margins, and an internship at the Department of Trade and Industry, which involved data sorting and analysis for the Regional Competitiveness Index. Academic credentials include a Master of Business Administration from Ateneo de Manila University and a Bachelor of Arts in Economics from the University of Santo Tomas, with ongoing studies in Data Science at De La Salle University.