Sofia Daez

Sofia Daez is currently a Senior Manager of International Usage Growth at GCash, where they focus on enhancing the financial health and wellness of overseas Filipinos through international remittance solutions. Prior to this role, they served as a Senior Marketing Manager at foodpanda, leading efforts across nine markets to significantly expand the subscriber base for pandapro. Sofia began their career at Procter & Gamble, where they managed communications strategies for prominent brands like Pantene and Herbal Essences. They hold a Bachelor's degree in Business Administration, graduating Magna cum laude from Ateneo de Manila University.