Myrtha Pools
Elisabetta Ferrari is an accomplished marketing professional with extensive experience in the industry. Since January 2001, Elisabetta has served as the Executive Marketing Manager at Myrtha Pools, where strategic marketing initiatives have been implemented to enhance brand visibility and drive growth. Prior to this role, Elisabetta was the General Manager at GRUPPO CEPU from June 1996 to December 2000, demonstrating strong leadership and operational expertise. Elisabetta's educational background includes diplomas from Alma Mater Studiorum – Università di Bologna, Conservatorio di Musica "L. Campiani" in Mantova, and Liceo Classico "Virgilio" in Mantova, underscoring a solid foundation in both academic and musical disciplines.
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Myrtha Pools
Myrtha Pools, founded in 1961, is the international leader in the aquatic industry. Thanks to continuous research, cutting-edge technology, and its exclusive patents, Myrtha Pools has revolutionized the pool industry. The company was born as a commercial division of A&T Europe Ltd. and with almost 60 years of experience, we are proud of the significant impact we have made on the industry. In addition to overseeing design and installation of its pools, the company builds most of its parts and accessories in compliance with national and international standards. Myrtha Pools today boast thousands of projects in over 70 countries: from Iceland to Saudi Arabia, from Brazil to Japan, from the USA to Australia, in a variety of extreme climates and environmental settings. It is our partnerships with swimming federations worldwide that have allowed us to be on the world’s largest stage hosting events such as the Olympic Games in Atlanta, Beijing, London, Rio de Janeiro, Tokyo, and the European swimming championships.