Anja Münch

Anja Münch has a diverse work experience in the field of online marketing and performance marketing. Anja is currently employed at mytheresa.com as the Director of Performance Marketing since January 2022. Prior to this, they held the position of Head of Performance Marketing at mytheresa.com from January 2020 to December 2021. Before joining mytheresa.com, Anja worked at CHECK24 Vergleichsportal as an Online Marketing Manager SEO, where they focused on developing and optimizing online performance strategies within the insurance fields. Anja was also responsible for technical optimization, content management, and coordination of internal editors. Anja's previous experience includes working as a Senior SEO Manager at Hubert Burda Media, where they specialized in SEO strategies and audience development for various lifestyle brands. Additionally, they worked as a Senior SEO Executive at MVF, managing German-speaking B2C market websites with a focus on content and SEO. Earlier in their career, Anja worked as an Online Marketing Manager for GER/AT/CH at Hexpress Ltd., where they analyzed websites and competitors, developed marketing and SEO strategies, and emphasized good quality content. Anja started their career as a Media Designer and later underwent an integrated degree program in Media Design at media GmbH, gaining practical experience in implementing theoretical strategies. Overall, Anja has a strong background in performance marketing, SEO, content management, and website optimization.

Anja Münch completed their Bachelor of Arts (B.A.) in Media Design at the Duale Hochschule Baden-Württemberg Ravensburg (DHBW) from 2008 to 2011. Anja also participated in an exchange semester in Graphic Design at the Cape Peninsula University of Technology in 2011.