Arzu Yıldırım

Arzu Yıldırım is a MarTech Specialist at Mytheresa since November 2022, responsible for collaborating with vendors for data management and employing JavaScript for data optimization. Prior experience includes roles at Bluedot as a Junior MarTech Analyst and a Marketing Intelligence Working Student, where Arzu developed marketing strategies and executed data-driven campaigns. At The Estée Lauder Companies Inc., a Marketing Intern role involved managing Clinique Turkey's social media and assisting in seasonal campaign strategies. Additional experience includes an SEM Intern position at SEMSEO, a Student Assistant role at Boğaziçi Üniversitesi, and a Marketing Intern position at SAS. Arzu's educational background consists of a Master of Science in Management & Technology from the Technical University of Munich and a Bachelor's degree in Business Administration from Boğaziçi University.