Amy Xu

Amy Xu is an experienced planner currently employed at Mythic since May 2019, where responsibilities include leading integrated brand strategies across diverse industries such as healthcare, fintech, and automotive. At Mythic, Amy excels in transforming research insights into creative briefs, facilitating workshops, and analyzing branding implications. Previous experience includes a role as a Junior Planner at Kameleon, where insight gathering for brands like Coca-Cola and TGI Fridays was conducted, along with sentiment analysis and trend research for social campaigns. Amy holds a degree in Media and Journalism with a focus on Advertising from the University of North Carolina at Chapel Hill, earned between 2015 and 2019.