The leadership team at VERT has a history of experience in performance, marketing, engineering, and client services. They have also worked for companies such as Crossfit Sarasota, Sleek Audio, AJR & Partners, Critical Digital LLC, Stick-N-Find, ITT, and Zimmerman Advertising. Their educational backgrounds are in exercise science and physiology, public relations, electrical and computer engineering, and advertising from The George Washington University School of Medicine and Health Sciences, The University of Miami, The Ohio State University, and The University of Florida respectively.