Pâmela Honorato

Pâmela Honorato is a seasoned marketing data analyst with extensive experience in data analysis and insights generation, currently serving as the Marketing Lead Data Analyst at N26 since August 2022. In this role, Pâmela oversees the development of Marketing/Media Mix Modelling and leads the Experimentation Workstream to measure campaign incrementality. Previously, Pâmela worked at Nubank as an Analytics & Insights Specialist, focusing on data analysis and reporting for marketing campaigns, while also implementing advanced analytics platforms. Pâmela's career at IBM spanned over seven years, where roles included Senior Business & Marketing Data Analyst in Corporate Social Responsibility and Program Operations and Communication Manager, among others. Pâmela holds an MBA in Digital Data Marketing and various qualifications in data visualization and digital marketing.