Jeniffer Muriuki

Jeniffer Muriuki is an experienced professional in commercial insights and data, currently leading the digitalization efforts at Naivas Limited since October 2021. In this role, Jeniffer emphasizes consumer-centric decision-making and has previously served as a Lead Data Analyst, focusing on consumer segmentation and business intelligence through data analysis. Prior to Naivas Limited, Jeniffer worked at TIFA Research from December 2018 to August 2021 as a Research Data Analyst, utilizing SPSS, R, SQL, and Python for quantitative analysis in market research. Jeniffer's career began at Empirica Africa as a Project Manager, where lead generation and budget formulation were key responsibilities. Jeniffer holds a Bachelor of Science in Statistics and is pursuing a Master of Science in Data Science at the University of Nairobi.