Najell AB, founded in 2012 in Lund in southern Sweden by Freja Ljungdell Kristensen and Niklas Najafi. 

Najell develops products for the next generation of urban parents. Focusing on high quality materials and new ways of solving old problems we can achieve sustainable products that enrich the lives of parents of today and tomorrow.

Main products:

SleepCarrier - The Smarter Baby Nest
Carry cot, play mat, baby nest and baby carrier for sleep in one with Scandinavian design finish.

Baby Carriers - One Hand Fastening. Great for your baby, Market leading weight distribution and easy to use magnetic buckles. Patented for combining hip seat with a newborn baby carrier. 

Footmuffs - Smart footmuffs that fit with the SleepCarrier and in all pushchairs on the market. From 0-3 years with recycled filling.

Consumer Goods

Consumer Services

Design

Retail

Najell®

Niklas Najafi Kristensen

Linnéa Sandberg

Monique Holmqvist

The Design Team at Najell® is responsible for creating innovative and stylish products that cater to the needs of urban parents. Focusing on functionality and sustainability, the team collaborates on the design and development of items like the SleepCarrier and Baby Carriers, ensuring that each product not only meets high-quality standards but also enhances the parenting experience. With a strong emphasis on Scandinavian design, the team brings together creativity and practicality to address modern parenting challenges.

Design Team

About

Team members