Rolando Hermida González

Rolando Hermida González has a diverse range of work experience in marketing, sales, and business development. Rolando is currently working as a Channel Marketing Manager Latam at NAKIVO, a US-based corporation that provides backup and site recovery solutions. In this role, they are responsible for delivering protection for virtual, physical, cloud, and SaaS environments.

Prior to their current role, Rolando worked as a Marketing & Demand Generation Manager at VIAS3D. During their time there, they implemented sales and marketing initiatives, developed marketing strategies, and managed digital marketing plans for customer acquisition.

Rolando also has experience as a Consultant at RHG Group, where they provided consultancy and assessment to small and medium-sized businesses, helping them grow in sales and establish better client relations. Rolando was responsible for business analytics, marketing strategies, and ensuring growth through best practices.

Earlier in their career, Rolando worked as a Marketing Country Manager at Videojet Technologies, where they actively contributed to double-digit growth by developing and executing a robust business plan that generated new business sales-ready leads. Rolando also served as a Mainstream Engineering Marketing Manager at Siemens PLM Software, where they were responsible for executing marketing and sales strategies for CAD-CAM-CAE-PDM and PLM solutions.

Rolando has also held positions at IBM and Microsoft. At IBM, they worked as an ibm.com Marketing and Communications Manager, where they leveraged web-enabled presentations and lead generation events. At Microsoft, they served as an SMB Solutions and Partner Marketing Manager, participating in the development of overall sales and marketing strategies for the small business segment.

Before their roles at IBM and Microsoft, Rolando worked as a Channel Partner and Marketing Manager at Aspel de Mexico, where they managed marketing and sales-oriented strategies, integrated communications, demand generation, branding, and market products and services.

Early in their career, Rolando worked as an Integrated Marketing Communications Manager Strategist at IBM, where they designed and planned strategies for business development and generating demand. Rolando also served as an IBM Learning Services Sales Representative, selling executive education solutions.

Rolando started their career as the Marketing and PR Director at Universidad del Valle de México, where they were responsible for student acquisition, PR and advertising strategies, scholarship management, cultural advocacy, pre-sales, event management, and marketing communication.

Throughout their career, Rolando has consistently demonstrated their ability to drive growth, develop marketing strategies, and achieve sales objectives.

Rolando Hermida González has a diverse education history. In 1985, they pursued a Bachelor's degree in Marketing Communications at Universidad Intercontinental, which they completed in 1989. In 1999, they attended Tecnológico de Monterrey and obtained a diploma in Marketing Communications for the IT Industry. Later, in 2016, Rolando enrolled at Harvard University, where they completed a Finance Diplomatura in 2017.

In addition to their formal education, Rolando has acquired additional certifications to further enhance their skills and knowledge. In July 2010, they earned the certification of "Social Media Ambassador" from Siemens Digital Industries Software. Furthermore, Rolando obtained the certifications of "NAKIVO Technical Professional Training" and "NAKIVO Sales Professional Training" from NAKIVO and the United Latino Students Association, respectively, in July and June 2023.