Jimmy Chew

Jimmy Chew is a Senior Lecturer in UX and Interaction Design at Nanyang Polytechnic, where responsibilities include teaching user-centered design principles across various media and product disciplines. With extensive experience as an Associate Lecturer and CET Workshop Facilitator, Jimmy conducts modules in user experience strategy, project management, and design principles. Additionally, Jimmy serves as a UX Design Tutor at the National University of Singapore and is an MOE-certified trainer, specializing in design thinking and visual communication. A Professional Singapore Certified Management Consultant, Jimmy collaborates with SMEs and MNCs to enhance strategic branding and innovation through experience design. As the Founder and Creative Director of Hartwork, Jimmy crafts unique brand stories and directs interface design projects, including notable work for Singapore’s National Defence. Professional background includes roles at Creative Technology Ltd and Eyeconz Media LLP, with a solid educational foundation in Intermedia/Multimedia from Curtin University and IT from Temasek Polytechnic.