Fernanda C.

Fernanda C. currently serves as a Senior e-commerce Manager at NAOS, working with brands such as Bioderma and Institut Esthederm. With extensive experience in e-commerce and trade marketing, Fernanda held the position of E-commerce Sales Manager at Faber-Castell Brasil, where responsibilities included negotiating with major marketplaces and managing product promotions. Previous roles include Trade Marketing Coordinator at Danone, where strategic marketing for water products was developed, and E-commerce Executive at FOREO, focusing on price management and performance analysis. Earlier experience includes positions at The Estée Lauder Companies, Whirlpool Corporation, and Alpargatas S.A., enhancing Fernanda's skill set in KPIs development, demand planning, and marketing initiatives. Fernanda holds both a Master of Business Administration and a Bachelor of Business Administration from ESPM Escola Superior de Propaganda e Marketing.